ABOUT US

Dedicated To Serving The Cheer Community

Royal Events is a group of unique event producing companies. The Crown Cheer and Dance Championships and Ultimate Championship Experience (UCE). In addition, Royal Events also produces the Small Gym Nationals and provides stylish cheer and dance apparel through Royal Threads. Royal Events was co-founded by Emmitt Tyler and Kevin Spencer. The two met back in college and were members of the 1994 University of Louisville championship cheerleading team. Emmitt is best known in the industry for co-founding JAMfest Events in 1996 and forming the JAM Brands in 2007. Kevin started the Crown Cheer & Dance Championships in 2016 and acquired Ultimate Cheer Experience in 2019. In late 2020, Emmitt joined Kevin on the Crown and UCE team as a strategic partner. The two created Royal Events Group shortly after in spring of 2021. Royal Events Group is passionate about providing THE BEST competition experience for its athletes, coaches and spectators.

OUR ATHLETES

Can expect a fair competition experience to showcase all of their hard work where the emphasis is on FUN!

OUR COACHES

Can expect easy registration, reasonable prices and quality judging/scoring so your event experience is STRESS-FREE!

OUR SPECTATORS

Can expect a comfortable viewing experience, exciting entertainment and events that are always ON TIME!

Royal

Upcoming Events

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The Kentucky Crown

November 16, 2024

Norton Healthcare Sports & Learning Center
Louisville,
KY
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The Steel City Crown

November 23, 2024

David L. Lawrence Convention Center
Pittsburgh,
PA
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Christmas Crown

December 7, 2024

The Corbin Arena
Corbin,
KY

11300 Bluegrass Parkway Louisville, KY 40299
855-85ROYAL or 855-857-6925
info@thecrowncheeranddance.com